McKinnon-Mulherin Inc. Unveils New Logo
Salt Lake City — McKinnon-Mulherin, a Salt Lake City-based communication firm, introduced a new corporate logo this month. The logo's bold font and iconic pen highlights the company's long-standing stability and consistency, its commitment to efficient and high-quality work, and the team's professionalism in delivering creative solutions.
McKinnon-Mulherin designed their previous logo soon after incorporating in 1997. On the occasion of their twentieth anniversary last year, the president and board of directors decided to consider a new look and feel going into 2018.
"Our new logo quickly communicates who we are," said president Paige Frame. "The pen icon represents everything we do from writing and editing to designing and prototyping and even brainstorming. Just like our team, the logo is sharp, interesting, and creative."
Designed in-house by graphic artist Spencer Pearson, the new logo honors McKinnon-Mulherin's history by keeping visual elements such as the green accent color and stacked company name, while its updated look shows the company's excitement and preparation for the future.