Your Go-To Clarity Experts

Your content is specific to you, your business, and your customers. Our team can work with you in a variety of ways to get your project done.  

Full Project Outsourcing

You hand over an entire project to us, and we complete it start to finish (with periodic check-ins and review loops). 

Shared Development

If you have a plan for your project and just need supplemental help, our team can take on specific tasks to collaborate and help you complete it. 

Team Member Placement

Writers, technical editors, instructional designers, and project managers are ready to join your team for any length of time. 

Secure the Write Services

Services for Everything You Write at Work

Our services list is long, and one thing pulls it all together: Clarity. Clear content compels your customers to act, your employees to engage, and your audience to read more. You look good, and your audience gets the precise information they need quickly.

Tackle your to-do list with help from McMul: 

  • Marketing collateral: Capture your customers with blogs, emails, articles, infographics, scripts, and social media posts that intrigue and guide them through the buyer journey. 

  • Technical writing: Help employees do their jobs by bringing policies and standard operating procedures up to best practice standards. 

  • Training solutions: Trust experienced instructional designers to design and develop your e-learning, virtual or in-person instructor-led training, or blended training to train and upskill your employees or users. 

  • Editing and proofreading: Relax knowing your content is clean with a second pair of eyes on any written content. 

A Process That Works for You

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Up-front alignment

“Aligning expectations up front saves time and money later in the project. No matter the size of the project, our team connects with a kickoff meeting or call to make sure we have the same end goals in mind.” – Ted Twinting, Director of Sales & Marketing

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Flexible ADDIE

“McMul follows ADDIE in a flexible, iterative way. We know the value of creating alignment early in Analysis and Design, and that doesn’t keep us from agilely adapting and pivoting during Development to meet your custom process. We support clients through Implementation and Evaluation to make sure the final deliverable meets the original need.” – Synthia Clark, Head of Projects 

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Quality control

“Everything that goes out our virtual door passes through our quality process. Fresh eyes provide high-level edits, detail edits, proofreads, and quality checks to get you the cleanest, best quality product.” – Jennifer Hughes, Manager of Editing & Excellence 

You know how you like to do things. Our team is easy to work with, and our flexible process fits your schedule and needs: 

  • Up-front alignment: “Aligning expectations up front saves time and money later in the project. No matter the size of the project, our team connects with a kickoff meeting or call to make sure we have the same end goals in mind.” – Ted Twinting, Director of Sales & Marketing 

  • Flexible ADDIE: “McMul follows ADDIE in a flexible, iterative way. We know the value of creating alignment early in Analysis and Design, and that doesn’t keep us from agilely adapting and pivoting during Development to meet your custom process. We support clients through Implementation and Evaluation to make sure the final deliverable meets the original need.” – Synthia Clark, Head of Projects 

  • Quality control: “Everything that goes out our virtual door passes through our quality process. Fresh eyes provide high-level edits, detail edits, proofreads, and quality checks to get you the cleanest, best quality product.” – Jennifer Hughes, Manager of Editing & Excellence 

ANALYSIS

We invest time at the beginning of the process to understand your goals.​

DESIGN

By aligning expectations and getting approval on a project plan, we prevent rework later in the project and save you money.​

DEVELOPMENT

Our iterative approach to development allows us to remain flexible, adjust the plan, and modify as needed.​

IMPLEMENTATION

We get your buy-in every step of the way so we can deliver solutions on time, within budget, and without surprises.​

EVALUATION

When finished, we circle back to your initial goals to make sure the project we delivered will keep delivering on the results you need and expect.