Guest Post: How to Stress Less: The Hierarchy of Resilience©
Paradoxically, the most effective way to alleviate chronic or toxic stress is not to retreat from stressful conditions but to sink deeper roots so that you can [...]
From Compliant to Compelling: When to Get Help on Your Proposal
Maybe you are new to the proposal writing world. Or maybe you have years of experience and have (begrudgingly?) written several. Or maybe you enjoy the challenge of proposal writing and [...]
Marketing Emails That Get Results
“You’ve got mail!” Remember when getting an email was exciting? Now our inboxes are stuffed full. How can you make your marketing email be the one that gets noticed—opened—and clicked through? With all the ways to reach customers, [...]
A Day in the Life: Instructional Designer
“So, what do you do for work?” When I share that I work as an instructional designer for a business communication company, I brace myself for what [...]
Desktop Versus Web Office Apps: The Difference between a Bridgerton and the Working Class
As I sat down to watch another episode of Bridgerton, I started thinking about Microsoft Office apps—because that’s an entirely normal thing to do while watching a [...]
Just Between You and SME
The importance of symbiotic relationships At McKinnon-Mulherin, when we work on projects from operating machinery to technical sales, we know we can’t be experts on every single [...]
How to Be a Great Vendor
Maintaining strong relationships with your clients provides two-way benefits—especially when much of what you do as a vendor requires being a part of your client’s team. Connections [...]
How to Be a Great Client
Great contractors can do wonders for a business, but a contractor can only be as effective as their client partnership allows. Part of making that partnership work [...]