After more than two decades of running the mighty McMul, we’ve learned some things. One: Sit back when the time comes and let someone else row. Two: Be available to help run the rapids as needed. Doing this gives us time to explore a few tributaries on our own.

Shauna Bona

Shauna Bona Cofounder McKinnon-Mulherin

Shauna helps organizations solve their communication and learning challenges. She can help your team tackle big projects or develop a roadmap for elevating your communication or training practices.

Typical engagements:

  • Designing corporate training solutions (for employees, volunteers, and customers)

  • Improving sales enablement processes and content

  • Boosting the impact of annual sales meetings

  • Reviewing internal and external content for messaging strategy, quality, and consistency

What can a learning strategist do for you?

Although every client situation is unique, a learning strategy engagement always provides you with an expert assessment of your current state and guidance for articulating and achieving new training objectives. In many cases, this takes the form of a learning strategy playbook like the sample shown here.

Kate Reddy

Kate Reddy Cofounder McKinnon-Mulherin

Kate works with organizations to make certain their writing supports business goals and meets the needs of their audiences. She can help develop, implement, and evaluate a range of communications.

Typical engagements:

  • Leading planning, writing, and editing activities

  • Providing strategic content reviews and recommendations

  • Helping teams develop and improve writing and editing procedures

  • Writing and editing creative copy for various materials and ventures

How do you write a winning proposal?

Writing a winning proposal involves careful planning, writing, editing, and formatting. Delivering a high-quality response requires in-depth RFP review and understanding, adherence to deadlines, experience interviewing SMEs, development of compelling themes, and client-focused writing. The two-page federal proposal response sample shown here contains no confidential information.

Sample Proposal

“Shauna has the ability to transform the training and enablement capability of your business. Her ability to dig into the challenges, identify their solutions, and execute was invaluable to us in our transformation.”

Beth Thornton, Chief Revenue Officer, Inspire Software

“Kate goes above and beyond on every project. Due to a collaborative approach and outstanding writing capabilities, we can always depend on Kate when we need her.”​

Regina Waldrep, Owner, Competitive Edge

Better Call McMul

When the planning is over and it’s time to get stuff done, our consultants have 30+ years of experience helping teams deliver. Don’t have the team you need? No worries. Kate and Shauna are backed by McKinnon-Mulherin’s exceptional team of writers, project managers, and designers.

Get the Right Rigging

Let our consultants help you tie down the details from launch to takeout.

Make Waves